Introduction to communication

What is science communication?
Science communication is the concept of getting scientific knowledge across to non-expert audiences, ensuring the information can be understood by those without background information. By doing this, the presenter is able to demonstrate their own understanding by teaching others and can use a variety of different means and media to do so.

Key components of good science communication
To better understand what goes into the effective communication of scientific concepts, let’s break it down by imagining that we are baking a cake. The end result (the cake) will be the successful communication of the science, and every ingredient that goes into the cake will be an important characteristic of the communication method.

• Is the information I am presenting accurate and credible?
• Is it simple enough that those without a scientific background can understand it?
• Is the message clearly understandable?
• Is it explained in a way that the audience can relate to?
• Can the audience see the actionable, practical value of the information?
• Is it visually understandable to aid in the explanation?

Activity:
Your task is to use art as a means of communicating the scientific process that caterpillars follow as they turn into butterflies. Assume the audience (us!) has never heard of this process before. The materials you can use for your art project are:

-    Blank paper
-    Coloured paper
-    Coloured pencils
-    Tape

Students will have 20 minutes to complete their piece and then will present to the class

An important idea in this unit is that a flowchart can be used whether or not an experiment or procedure is carried out. For example, the logical behind the following flowchart about lamps makes sense even if you don't have a broken lamp to repair.

The following chart is for competitions where 16 players are reduced down to 8, 4, 2 and then 1. Your challenge is to come up with ways to incorporate more than 16 players such as 19 or 20. Most classroom have more than 16 students so think of how you could include all students using the same idea of two players competing together. A good context for this activity is the game Rock Paper Scissors.

The following video (2:25) refers to flowcharts as 'flow diagrams' but the concept is the same.

Graphic design

Repetition can be a useful idea and process when working with graphics. The following image of four robots involved making one robot and then duplicating it while making some small changes. The source file for these robots involved working with auto shapes in PowerPoint. It can be accessed here.

Using layers in PowerPoint

Grouping and ungrouping images in PowerPoint

Frame-based animation in PowerPoint

Creating frame-based animations in PowerPoint is a simple process based on the functionality of inserting duplicate slides as follows:

1. Create imagery using auto shapes
2. Create a duplicate slide under 'New slide' and then 'Duplicate selected slide(s)'.
3. Make small changes the the new slide.
4. Repeat the duplicate slide process as many times as required.
5. The fastest way to render the various slides into an animation is to use screen capture.

Animation

Animations can be made efficiently using Microsoft PowerPoint or Google Slides by inserting duplicate slides and then changing the graphics. Such changes can be to the position, size and/or colour of the imagery.

The Necker cube is an optical illusion first published in 1832 by Louis Albert Necker. It is a simple two-dimensional drawing of a cube with no visual cues as to its orientation. This means that it can be interpreted to have either the lower-left blue face or the upper-right grey face as its front side. Your challenge is to re-create this animation making the optical focus either top v bottom or left v right.

Interactive stories

By creating links using software such as Microsoft PowerPoint or web-based apps like Google Chrome, you can make interactive stories where the user can make choices to determine their own path throughout a story.

• The following example is called The Hollow Stone. Click here to begin your adventure.
• Another example is called The Adventures of Fiona the Fairy Penguin. Click here to begin your adventure.

The planning for The Adventures of Fiona the Fairy Penguin is shown below where each numbered box in the grid is a separate frame. The arrows show how the various frames connect with each other.

 

Moderated self-assessment

Discussions with students around the key components of conceptual topics and how they fit together can generate insights into student achievement.

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